Care Less, Do More. – E7 – Jim Zellers

Joe DeBlasio January 3, 2023

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Care Less, Do More. – E7 – Jim Zellers

Jim Zellers is a big mountain snowboarding pioneer. He has been here since the beginning of making turns sideways, establishing the sport in Lake Tahoe. He was one of the early explorers of Alaska and then turned to far off peaks leading expeditions around the world. His first snowboard descents include Denali, Nepal’s Pumori, New Zealand’s Mt Cook, Africa’s Mt. Kenya and Yosemite’s Half Dome. He’s been a North Face Athlete since 1988 and nowadays is a mentor to so many. Still heavily involved with TNF through his business called High Camp, an internal branding and culture building company, Jim has a unique perspective on all things outdoors and is still listed as a North Face athlete of which I can attest is well deserved. If there is one person who has shared with me knowledge, a keen eye for far off lines, and the desire to continue to explore our backyard it is Jim. His passion runs deep and in every conversation with him, which mostly occurs on the skin track, I learn something new or have a different perspective.

Where did I get the name Care Less, Do More? It’s a thought that I have often meaning care less about what people think of you, about the noise, about the chirping on social media and just do more. Get outside, put your phones down and do more. 

Arcteryx – No matter how you try to pronounce it, Arcteryx means excellence. Born in and for the Coast Mountains of BC, their apparel was truly built to test all conditions the outdoors can throw at you. It’s this Mountain Effect that has produced some of the toughest most versatile apparel for your next outdoor expedition.

Peak Skis – If you thought there were enough skis already on the market you were wrong. There’s room for new skis on the block when they bring something new to offer and that’s what Peak Skis are doing. Bode Miller incorporates 30 years of design acumen into designing skis with the knowledge that great skis aren’t tough to ski on, great skis are fun to ski on!

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Instagram: He doesn’t really do the gram, but he does have a handle

How To: Hiking with Jim Zellers and Alex Honold 

The Denali Experiment

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