Out Of Bounds – E220 – What is Slut Strand Society? W/ Elsa Watkins

Slut Stands, beauty braids, whatever you call them it’s a whole vibe. Creator and founder Elsa Watkins is on the pod this week to give us an in-depth look at the movement that is Slut Strand Society. Elsa recently quit her big girl job to pursue Slut Strand Society full time. So, what is it? At its core, it’s a global community of female skiers and snowboarders, representing their femininity and giving themselves an unapologetic space to thrive. With Elsa’s fashion and design background, it’s also an emerging clothing brand, growing with spinoff lines and community-building events on the horizon. It’s come a long way from impulse beanies in her dad’s embroidery shop.

She and Adam also dive into their parallel paths. They both grew up in family ski shops touching feet on holidays, and are now pursuing their passions into unknown and sometimes scary territory. Other topics of conversation in the interview include the brand’s organic growth and curating worthwhile social media. We learn about abut Elsa behind the brand; being unwell, being “mom”, and Lange girl aspirations and appreciation. Slut Strand Society is a mood and a powerful empowering company on the rise. To the outside, it might seem too much, but that’s ok. If you get it, you get it. So, get this episode wherever you can get it. And watch out for Elsa! She’s going to be gassin’ up the girls and doing big things for years to come if this chat was any indication.

See also: Last Week’s Episode with Chris Benchetler

Mammut –  Code 20%: OutOfBounds  –  Mammut has a wooly mammoth size selection of clothing, footwear, and equipment for your next outdoor adventure.

Darn Tough – Name says it all. Darn Tough Socks from Vermont, are exactly that. Merino wool and guaranteed for life. Treat your feet, you animal.

Mountain Flow – Eco Friendly and High Performance are not mutually exclusive. At least not anymore! Mountain Flow is a World Class line of plant-based ski wax and bike lube, backed with a 100% stoke guarantee.

686 – For nearly 30 years, 686 has been making some of the best technical outerwear in the game for getting down in the snow. But, did you know they also make legit athletic and everywhere you can wear everywhere?!

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Tagged as: Elsa Watkins,  The Out Of Bounds Podcast,  Adam Jaber,  Slut Strand Society.