We were lucky enough to get a pretty personal tour from the CEO of Meier Skis, Ted Eynon. It was awesome.
These guys live & breathe ski culture, and I don’t think there’s anyone that would stop by their factory and argue that. No where else that I know of can you grab a drink and watch skis be hand made. It’s wild.
The facility is an old Wells Fargo building, equipped with safes, wine rooms, and more weirdness. Ted tells me that the Denver Nuggets used to use this space as their post game chill spot as well. Now, the spot has TOBE outerwear, kitchen design, art space, food scientists, and more. Meier hosts some amazing music shows, sometimes hosting over 300 people to listen to bands like Pretty Lights, and more.
We chatted about their skis, the process, and why making skis in the U.S still makes sense for them, and will always make sense. They also have a pretty unique sales structure, selling DTC (Direct to Consumer), brick and mortar, and more.
Anyways, be sure to check out the video we did with these guys from the Day 1 Vlog and the podcast with Ted. Both links are below. Thanks y’all!